How to Create and Order Promotional Products & Branded Merchandise
What this article covers
- What are promotional products vs branded merchandise
- Why they’re a smart choice for your business
- Step-by-step: design → order → delivery
- Popular product categories
What are promotional products and branded merchandise?
Promotional products (sometimes called branded merchandise) are physical items — think t-shirts, tote bags, mugs, water bottles, etc. — that carry your brand’s logo or message and are used as marketing tools. (“Put your brand directly into people’s hands.”)
Branded merchandise expands on this concept: it’s not only for giveaways or promos, but also for uniforms, team swag, office gear and internal branding. When your business looks polished, well-branded, and consistent, it builds trust with customers. Logo.com
Why use promotional products for your business?
- Increased visibility: Unlike a single online ad that disappears after a click, a physical branded item stays in view — on desks, in homes, in transit — giving repeated exposure.
- Affordable advertising: Once created, each use of the item is essentially “free” exposure with no incremental ad spend.
- Loyalty & brand association: People tend to keep items they like or use. If your branded item is useful, attractive and quality, it reflects well on your brand.
- Team building & internal branding: Branded gear can unify your team, improve internal morale, and turn your employees into walking ambassadors.
How it works (step-by-step)
- Navigate to the Merchandise area of your LOGO.com account here.
- Choose your item
- Select from hundreds of popular product categories — t-shirts, hoodies, water bottles, tote bags, hats, notebooks, phone cases, stickers and more.
- Add your logo or design
- If you don’t have a logo yet, you can create one via LOGO.com in minutes.
- If you already have a logo, upload your file into the merchandise editor. For best print quality, use the highest resolution possible.
- Customize placement: Add your logo, text, images or even your own uploaded artwork. Use the editor to preview how your design will look.
- Review & place your order
- Make sure you’re happy with colours, sizing, placement and quantity. Choose any mix of products if you like (mix & match in one order).
- Production & delivery
- Once your designs are finalized, the products will be printed and shipped to your door.
Popular product categories
Here are some of the go-to items that businesses frequently choose:
- Business Cards
- T-shirts
- Hoodies
- Water bottles
- Tote bags
- Hats
- Notebooks
- Phone cases
- Stickers
When choosing items, pick ones that your audience will use or see often — everyday items = more brand exposure.
If you have any further questions or need help with design specifics (file formats, colour matching, product selection, bulk pricing), feel free to reach out to our support team anytime.